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Start your Franchise Success Story here . . . .

Why Icestone Gelato?

Icestone Gelato desserts are hugely popular because it’s simply awesome! Fresh ingredients prepared using our perfected techniques and served with our exclusive range of signature and luxurious gelato, crepes, Belgian waffles or our popular hot cookie dough and sweet sundaes. Alongside the core menu an array of innovative new products are frequently introduced to excite our customer’s taste buds and invigorate store sales.

Today, Icestone Gelato operates from a number of stores and sets the benchmark in quality, service, and excellent overall customer experience. All outlets are posting exceptional sales and profitability. We are now carefully selecting franchisees from individuals and companies who share our passion for the Icestone Gelato brand. Our franchisees must have great people skills; they must be excellent communicators, be very ambitious, work to build great teams and possess leadership qualities that motivate all around them. Once on board, our franchisees receive dedicated support and commitment. Our aim is to deliver resounding success. It’s this success that makes Icestone Gelato franchisees our biggest advocates and brand ambassadors.

Icestone Gelato depends completely on the success of our franchisees. Our whole focus is centred on supporting these franchisees – as you the franchisees are our priority your success is our success.    That’s why we are determined to provide all the support at our disposal to make each and every franchise another Icestone Gelato success story.

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FRANCHISING: The Fact

  • 9 out of 10 franchised businesses succeed
  • 97% of franchisees reported profitability in 2015
  • There are 901 business format franchise systems in the UK
  • Franchising contributes £15.1 Billion to the UK economy – an increase of 46% in the last 10 years
  • 44,200 Franchise units employ over 621,000 people in the UK – an increase of 70% in the last 10 years
  • In business for yourself, but not by yourself

BENEFITS OF BECOMING A ICESTONE GELATO FRANCHISEE

  1. Use of our recognised and respected Icestone Gelato brand
  2. A dedicated store territory
  3. Professional and comprehensive training covering all key aspects of owning and operating a Icestone Gelato outlet
  4. Support throughout your store build
  5. On-going training, branding and marketing support
  6. Personalised store consultancy on key store operations; help with compliance matters such as health & safety, food hygiene, HR, and other important operational effectiveness
  7. Benefit from our continuous product innovation and brand building commitments

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DO YOU HAVE WHAT IT TAKES?

  • 9 out of 10 franchised businesses succeed
  • 97% of franchisees reported profitability in 2015
  • There are 901 business format franchise systems in the UK
  • Franchising contributes £15.1 Billion to the UK economy – an increase of 46% in the last 10 years
  • 44,200 Franchise units employ over 621,000 people in the UK – an increase of 70% in the last 10 years
  • In business for yourself, but not by yourself

YOUR TERRITORY

Icestone Gelato have engaged the services of a leading UK franchise mapping company to undertake a detailed demographic study of their customer base, and carefully selected franchise territories throughout the United Kingdom. We have ensured that all territories are balanced and contain a carefully crafted demographic mix. You will be provided with a list of available territories in the region of your choice (subject to availability). We will provide you with a very detailed demographic profile outlining your potential customer base in your territory.

 

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MARKETING

At Icestone Gelato we never underestimate the need for effective marketing. Our marketing strategy is built all around building our brand. Over the years we have seen this brand grow and witnessed its ascent in terms of strength dominance.

Our marketing

  • In-store menus
  • Branded packaging
  • Branded promotional products
  • Promotional flyers
  • Special offer leaflets
  • Local press adverts
  • Billboard advertising
  • Local radio
  • Competitions
  • Facebook Advertisements
  • Social media presence

FRANCHISE SUPPORT

At Icestone Gelato, we employ a dedicated franchise operations team of experts who with their wealth of experience and knowledge will support you in your franchise. Successful applicants will be appointed with a local franchise consultant who will assist you with meeting all legislative requirements, improving your operational effectiveness and making efficiencies by implementing best practices.

Franchise Application Form